Alienware Socials
Driving product storytelling through social first creative and fast turn production
CLIENT
Alienware (Dell)
AGENCY
Team Liquid (Liquid Media)
ROLE
Lead Producer
PLATFORMS
YouTube, Instagram, X
LOCATION
Santa Monica, CA
The Challenge
Alienware launches multiple products globally each year, often relying on technical specs and long form product demos to communicate innovation. The challenge was to make complex product updates feel tangible and exciting across fast moving social platforms while maintaining brand consistency at scale.
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Translate technical product updates into engaging social first content
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Support frequent global product launches with fast turn production
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Maintain consistent brand quality across hundreds of annual posts
The Idea
Build a social first content engine that balanced premium product storytelling with fast trend driven content. This included long form Deep Dive videos to humanize product innovation alongside quick hit social content that showed hardware in fresh and unexpected ways.
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Pair Deep Dive storytelling with fast social content
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Use trend responsive formats to keep content culturally relevant
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Turn product moments into visually distinctive social assets
The Execution
We produced a high volume of content across major product launches, including Deep Dive YouTube videos, trend responsive social posts, and stylized product shoots that reframed Alienware hardware as experiential objects rather than static tech.
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Lead concepting, scripting, and production across global launches
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Direct on set interviews and oversee b roll capture for Deep Dive videos
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Design visual setups and product shoots to create otherworldly moments
The Role
I oversaw Alienware social content across product launches, leading creative development, production, and post production workflows in close partnership with Alienware stakeholders.
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Lead concepting, scripting, and production across campaigns
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Direct talent and subject matter experts on set
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Guide post production through client feedback and final delivery
The Results
The social program supported 5+ global product launches and over 500 annual social posts, helping Alienware consistently show up with fresh creative across platforms.
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Supported 5+ global product launches annually
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Produced 500+ social posts per year across platforms
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Helped make complex product updates feel more tangible for social audiences