A Minecraft Movie:
Red Carpet Livestream
Where gaming culture met Hollywood live
CLIENT
Warner Bros. and Minecraft
COMPANY
Team Liquid (Liquid Media)
ROLE
Lead Producer and Live Director
PLATFORMS
Twitch, YouTube, TikTok
LOCATION
Leicester Square, London
The Challenge
Film premieres are built for press and photo ops, not live creator led interaction with gaming audiences. The challenge was to translate a tightly controlled Hollywood red carpet into something that felt native to the Minecraft community without disrupting talent flow or the premiere experience.
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Bridge gaming culture with a traditional film premiere format
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Create creator native live content inside a PR driven environment
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Serve fans, brand channels, and on site talent schedules at the same time
The Idea
Create a live creator led broadcast that brought the red carpet into the Minecraft universe instead of forcing Minecraft into a traditional press format. By simulcasting across major creator channels and Minecraft official TikTok, the premiere became a participatory gaming moment rather than passive red carpet coverage.
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Blend DLC gameplay with real time red carpet interviews
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Use creator driven conversation to keep the format native to Twitch and TikTok
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Turn a film premiere into a live community moment for Minecraft fans
The Execution
We built a custom Minecraft inspired First Night Shelter on the red carpet at Leicester Square and broadcast live from the space. The livestream simulcast across creator channels and Minecraft official TikTok while blending gameplay, interviews, and creator driven conversation in real time.
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Simulcast live across TommyInnit Twitch, CaptainSparklez Twitch, and Minecraft TikTok
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Combine DLC gameplay with live interviews from film talent and creators
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Balance creator native energy with red carpet access and brand alignment
The Role
I led all creative and production for the activation, owning the livestream format, talent coordination, and on site execution at Leicester Square while managing real time decisions across creators, talent, and studio stakeholders.
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Develop the livestream format and show flow
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Direct the live broadcast and on site production
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Act as primary liaison between creators, talent, production, and studio teams
The Results
The livestream delivered strong real time engagement and positioned A Minecraft Movie as culturally fluent within gaming communities, creating a premiere moment that felt participatory rather than purely promotional.
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14.2K peak concurrent viewers across simulcast
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1.6M TikTok likes on launch content
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One of the most engaging livestreams Minecraft has launched